SEARCH, CLICK, CONVERT

SEARCH, CLICK, CONVERT: From Google Searches to Paying Customers

When was the last time you had a high-quality lead come through your website?

Has it even ever happened?

If you’re feeling ignored and overlooked online, or you’re tired of leaning solely on unpredictable and ever-changing social media for leads, you’re not alone. Many share your struggle, but few actually make the commitment to change it. They’re intimidated by SEO, believing it’s a complex, pricey, time-consuming beast.

And that’s why I created Search, Click, Convert – to help SEO novices to become absolute naturals in just 10 weeks!

EARLY BIRD OFFER – JUST £497 IF YOU SIGN UP BEFORE 7th MAY

(that’s a saving of over £200)

+ EXTRA BONUS FIRST 5 TO SIGN UP GET A FREE STRATEGY SESSION WITH ME (Worth £249)

WE START ON 4th JUNE

The brutal reality is this: today’s online landscape doesn’t just demand presence – it demands dominance.

And as a Virtual Assistant or ambitious small business owner, 'average' is your worst enemy.

Every day your website sits unnoticed is a lost opportunity. A missed client. Revenue that’s going to someone louder, bolder, more strategic and knowledgeable with their digital marketing approach. So, ask yourself this: are you content merely existing online, or are you ready to rise above the noise and command attention?

Who is it for?

For Business Owners

Does your website just exist, or does it actually convert? If it's functioning as a mere digital placeholder rather than a profit driver, you're leaving money on the table.
Gone are the days when a website was just a sign of legitimacy. Your online presence needs to be an active salesperson, available 24/7/365.
Whether budget constraints have pushed you into a DIY corner or you just don’t know where to start, consider this: SEO isn't just about showing up; it's about outshining the competition and capturing ideal clients who are actively searching for your expertise right this minute.

For Virtual Assistants

General VAs are no longer the sought-after choice. The market has shifted.
And, if you're sensing the pressure from tech-savvy VAs or facing outsourcing threats, the time to adapt was, well, yesterday.
By mastering SEO, which, by the way, is NOT just about keywords, you're securing more than just a relevant skill; you're ensuring monthly, predictable work, and paving the way for other opportunities.
This isn't just about staying relevant; it's about thriving, becoming an indispensable asset to businesses, and yes, upping those rates.

Still on the fence?

Think of social media as an advert on television: it interrupts, it might grab your attention – but it’s fleeting. SEO? That’s a dedicated 24/7 salesperson, engaging only those who are genuinely interested and already seeking you out.

LIGHTBULB MOMENT:

Imagine your website as a treasure chest on a huge desert island. Without the right map, it will just remain undiscovered.

(Spoiler alert: the desert island is the internet, and the map is your digital marketing strategy. Makes sense, right?)

Feeling like it’s just a tech maze too complex to navigate? Push that thought aside right now because this course was designed for SEO beginners and novices like you.

At this very moment, your dream clients are on Google, hunting for what you provide. With 16+ years of industry expertise at its core, Search, Click, Convert will guide your dream clients straight to the ‘X’ on the map: your digital doorstep.

Here’s how the programme works…

Over 10 weeks, you’ll receive a comprehensive weekly training to study in your own time, while also benefiting from live Q&A sessions within an exclusive Facebook community. This invaluable group not only supplements your learning but also provides essential support during your SEO journey.

WEEK 1: WHAT YOUR PEOPLE REALLY WANT

We start off with the ultimate deep dive into effective keyword research to discover exactly what your ideal clients are Googling right now, resulting in a targeted keyword list that reveals market opportunities. You’ll also learn how to spot a genuine opportunity, along with which of your competitors are being found, and why they’re successful.

WEEK 2: YOUR WEBSITE IS YOUR SHOP

Learn the principles of website layout, design, and the must-have pages every site needs. Conclude the week with a site blueprint that’s totally user-friendly and designed to convert to high-quality leads.

WEEK 3: FROM FIRST CLICK TO CUSTOMER

Focus on converting website visitors into customers, refining the user journey. You’ll end up with a tailored website conversion roadmap that drastically enhances the user experience.

WEEK 4: ATTRACTING ONLY THE RIGHT PEOPLE

Transform those keyword insights from week one into an actionable content strategy, aligning your message with exactly what your audience wants and needs. You’ll also learn how to rewrite your current web content so that it speaks directly to your ideal clients. Finish the week with a content plan that resonates, engages and converts.

WEEK 5: ON-PAGE SEO ESSENTIALS

Demystify foundational SEO, discerning optimal practices from common – and often expensive – mistakes. By week’s end, your pages will be optimised for ultimate visibility and user engagement.

WEEK 6: IMAGE OPTIMISATION AND BRANDING

Master the intricacies of image selection (e.g. stock images vs. your own), optimisation, and accessibility, so that you know how to elevate your site’s visual experience without compromising speed or user experience.

WEEK 7: TO BLOG OR NOT TO BLOG?

Spoiler alert: you need to blog! But you’ll learn the transformative power of consistent – not constant – blogging for SEO and audience engagement. By week’s close, you’ll know exactly what to blog about and when, and why blogging is vital for your business.

WEEK 8: SEO-FRIENDLY BLOG POSTS

Perfect your blogging technique, ensuring posts are optimised for search engines and readers alike. You’ll also learn the absolute must dos (and must not dos!) so that you’re producing content that ranks and resonates.

WEEK 9: INTELLIGENT USE OF AI TOOLS

Navigate the world of AI tools for SEO, balancing automation with authenticity. Learn exactly when you should and shouldn’t use AI, and how you can make the most of them. Conclude with a clear strategy on which tools to leverage for best results.

WEEK 10: ANALYTICS AND PERFORMANCE INSIGHTS

Learn how to work out what is and isn’t working with your digital marketing strategy, diving deep into analytics to measure and refine it. Finish strong with a clear understanding of your site’s metrics and a failsafe game plan for ongoing optimisation.

Important: If you’re in a highly competitive or broad market, like being a generalist business coach or in industries like insurance and finance, standard SEO methods might not suffice. The key? Narrow down your niche. Yes, it’s scary – but it works! Need help finding that specific angle? Click below to book a call, and let’s figure it out.